Press Release

Isobar and Newmine Announce Partnership

October 1, 2013 — Today, digital marketing agency Roundarch Isobar and retail consultancy Newmine announced a partnership supplementing each entity’s individual offerings, empowering both companies to provide an end-to-end solution for retail brands. Roundarch Isobar brings an unparalleled ability to design incredible consumer and enterprise digital experiences, while Newmine provides operational expertise from logistics to fulfillment, to merchandising for all retail operations and back-office transactional systems.

The combined power of the two businesses will allow global e-commerce planning and implementation from a brand communication, digital marketing, front-end and back-end perspective, easing scaling issues of brands seeking to break into new markets and expand their reach in current markets.

“As brands reach saturation points in their native markets, it becomes critical to reaching new consumers to maintain a positive growth trajectory,” said Roundarch Isobar co-CEO Jeff Maling. “We’re especially attuned to emerging markets in BRIC countries that are providing a huge opportunity for luxury retailers interested in extending their e-commerce reach.”

“Forrester* foresees steady double-digit growth over the next two years within the U.S. and European e-commerce markets, also recognizing the attractive opportunities for global brands to invest and expand into emerging markets like China and Brazil,” said Roundarch Isobar Chief Commerce Officer Steven Moy. “The maturation of highly influential technology (such as the iPhone 5S and iBeacon – Apple’s newly released technology that allows mobile apps to recognize when an iPhone is near a small wireless sensor called a “beacon”) will also likely accelerate the acculturation rates of new online shoppers in emerging markets, quickly enabling affluent and sophisticated digital shoppers to interact and purchase products and services all over the globe.”

“Our partnership is the textbook definition of complementary,” said Navjit Bhasin, Managing Principal of Newmine. “Roundarch Isobar is exceptional at driving brand growth through their creative strategies, execution and communications. Newmine excels in the design and implementation of the back-end systems, business processes and integration that are critical to support growth and enhancea brand’s reputation for great service.”

*Forrester “The Evolution Of Global eCommerce Markets” by Zia Daniell Wigder, June 25, 2013

About Isobar

  • Isobar is a global digital marketing agency ranked 15th largest by AdAge in 2013.
  • We have over 3,000 digital pioneers in 53 offices across 36 markets worldwide.
  • Key clients include adidas, Avis, Coca-Cola, Disney, General Motors, Google, HBO, Kellogg, and P&G.
  • In 2012, Isobar won over 180 awards, including 9 Cannes Lions and 13 Agency of the Year titles.
  • Isobar is part of Aegis Media, a wholly-owned subsidiary of Dentsu.

About Roundarch Isobar

Isobar’s U.S. business, known as Roundarch Isobar, adds additional services to create digital brand experiences, web and mobile applications and digital products. With offices in Boston, Chicago, Denver, Detroit, and New York, they serve clients such as adidas, Avis, Bloomberg, Disney, General Motors, HBO, Royal Caribbean Cruises Ltd., and the U.S. Air Force.

About Newmine, LLC

Newmine is a boutique consulting and advisory firm with deep cross-functional expertise within Omni-channel retail strategy, operations and technology. Newmine’s consultants and advisors have created and/or managed major brands, and have executed projects for over 20% of Internet Retailer’s Top 500 multi-channel retailers. We alsoprovide day to day operational support for start-up and early stage retailers, as well as advisory services to start-up retail technology companies. Learn more about Newmine online at or contact Mark Lightbody at

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