Press Release

Newmine and dgroup Partner to Extend Global Omni-Channel Retail Innovation and Excellence

Southborough, MA – March 27, 2015 – Newmine, an Omni-Channel retail consulting firm today announced that it has formed ...

Southborough, MA – March 27, 2015 – Newmine, an Omni-Channel retail consulting firm today announced that it has formed a strategic partnership with Germany-based dgroup. The partnership integrates dgroup’s holistic international digital transformation expertise with the Omni-Channel operations and technology experience of Newmine. In total, over 100 digital experts provide strategy, planning, and execution services to optimize Omni-Channel operations and technology, making it possible for clients of the new partnership to deliver fully-aligned, highly-branded and efficient customer experiences in North America and Europe.

dgroup GmbH, headquartered in Hamburg, Germany, additionally provides digital branding, marketing and consulting services for leading global brands, making it possible for combined clients to deliver holistic support in digital transformation.

“dgroup provides digital strategy and execution services throughout the digital transformation  of leading brands in B2B and B2C markets. Their performance is impressive,” said Navjit Bhasin, CEO of Newmine. “Newmine’s consulting team understands  the complete Omni-Channel business cycle better than anyone.  We complement dgroup’s expertise with the optimization of Omni Channel operations and technology very well.  Our combined expertise gives our clients a world class experience from first click to the last mile of delivery”.

“Newmine’s team brings exceptional experience and expertise in the Omni-Channel business cycle, which enables them to guide global clients throughout their journey of retailer and brand owner transformation” says Olaf Rotax, Managing Partner of dgroup. “dgroup understands how today’s customers connect and engage with businesses and how organizations need to redefine themselves to successfully compete. With Newmine, we have found a wonderfully like-minded partner to support our clients’ success in global digital, operational and technology transformation.”

About Newmine

Newmine is a focused consultancy with practices that support the full retail business cycle.  Services include systems and operations strategic planning, evaluation and optimization, due diligence for merger and acquisition events, change management and business integration.  We provide these services to retailers, consumer brands and private equity firms with investments in the retail sector.

The company specializes in helping businesses develop and bring to market a coherent Omni-Channel retail strategy, assess and optimize operations and systems for revenue growth, cost reduction and risk mitigation. Newmine also enables new infrastructure projects with existing IT and operational staffing.  Newmine’s experienced, hands-on team offers a high-value alternative to large, traditional consulting firms.

Our team has worked with mid-market and multi-billion dollar retailers like Eddie Bauer, Express, Macy’s, Nordstrom and Staples, internationally known brands such as Brooks Brothers, Coach, Coldwater Creek, Orchard Brands and Patagonia and top private equity companies like Golden Gate Capital and Sycamore Partners.  Our experts have kept them competitive, profitable and have helped to enhance the value of their brands.  For more information about how Newmine can drive positive change for your business, contact or

About dgroup

dgroup is a leading management consultancy and agency for digital transformation, including Omni Channel, in Germany and Europe. What sets us apart is our unique mix of top strategy consulting, digital managerial and entrepreneurial experience. We understand what it takes to succeed and how to move quickly and agile – We create business in a digital world.

For more information, please see our website

For additional information, contact:

Mark Lightbody
t: (855) 444-MINE
c: (617) 283-4442

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