Press Release

Newmine Becomes Demandware LINK Affiliate Partner

Southborough, MA – February 17 – Newmine, a global omni-channel retail consulting firm, today announced that it has ...

Southborough, MA – February 17 – Newmine, a global omni-channel retail consulting firm, today announced that it has become a Demandware LINK Affiliate partner, joining an exclusive community committed to accelerating the pace of innovation and growth on Demandware® Commerce. Through the LINK Affiliate Partner Program, Newmine will provide strategy, planning and execution services to optimize Omni-Channel retail operations and technology, making it possible for Demandware clients to deliver highly branded consumer experiences and grow their businesses faster.

Demandware LINK Affiliate partners provide expert creative, marketing and consulting services. LINK Affiliate partners collaborate closely with Demandware and are committed to client satisfaction. By leveraging the powerful combination of Demandware Commerce and extensive digital consulting services from LINK Affiliate partners, retailers and brands can create compelling brand experiences that capture the consumer and help drive growth of digital commerce.

“Our goal is to provide retailers with access to a broad ecosystem of partners with in-depth domain experience across retail, digital commerce and technology,” said Tom Griffin, SVP, Corporate Development of Demandware. “The consultants at Newmine have expertise that has helped leading retail brands create compelling and innovative consumer experiences. We are pleased to add them to our growing number of LINK partners.”

“Demandware is the leader in robust and scalable cloud-based commerce software for specialty and luxury brands. Their ability to combine accelerated time-to-market and client-personalized experiences is impressive,” said Navjit Bhasin, CEO of Newmine. “Newmine’s consulting team understands the complete Omni-Channel retail business cycle and complements Demandware’s ‘move faster, grow faster’ value through the optimization of Omni-Channel operations and technology. With our extensive experience solving retail challenges, we will help Demandware clients move and grow smarter.”

About Newmine

Newmine, Inc. is a focused consultancy with practices that support the full retail business cycle.  Services include systems and operations strategic planning, evaluation and optimization, due diligence for merger and acquisition events, change management and business integration.  We provide these services to retailers, consumer brands and private equity firms with investments in the retail sector.

The company specializes in helping businesses develop and bring to market a coherent Omni-Channel retail strategy, assess and optimize operations and systems for revenue growth, cost reduction and risk mitigation. Newmine also enables new infrastructure projects with existing IT and operational staffing.  Newmine’s experienced, hands-on team offers a high-value alternative to large, traditional consulting firms.

Our team has worked with mid-market and multi-billion dollar retailers like Eddie Bauer, Express, Macy’s, Nordstrom and Staples, internationally known brands such as Brooks Brothers, Coach, Coldwater Creek, Orchard Brands and Patagonia and top private equity companies like Golden Gate Capital and Sycamore Partners.  Our experts have kept them competitive, profitable and have helped to enhance the value of their brands.  For more information about how Newmine can drive positive change for your business, contact or

For additional information, contact:
Mark Lightbody
t: (855) 444-MINE
c: (617) 283-4442

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