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Newmine
  • Returns Reduction
  • Consulting
    • Omnichannel Operations Optimization
    • Organization Management
    • Re-platforming
    • Project Execution
    • Mergers and Acquisitions
    • Applications Expertise
  • Insights
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Newmine Mention in Women’s Wear Daily

04
Jun
2019

Feature in Women’s Wear Daily Highlights Newmine as a Notable Provider of a Size/Fit Technology Solution

In her piece, “The Outside View: Size Isn’t Just a Plus-size Issue,” size/fit expert Jessica Couch, covers the industry’s resistance to size/fit inclusivity and diversity as a primary reason for customer dissatisfaction as well as a factor in the increase of product returns to apparel retailers.

According to Couch:

[The] main underlying issue is in fit data collection and analyzation. Luckily, many tools exist to help brands collect the right data and create the right solutions. Brands need to be able to identify the obvious and non-obvious size- and fit-related issues affecting their business. For some brands, returns are the main issue, for others high traffic and low conversions are the issue and for many others it is cart abandonment…

The sizing issue isn’t just a plus-size issue. It is an operations issue that is costly, wasteful and marginalizes groups of people from participating in the shopping experience. For brands and retailers, this contributes to costly returns, restocking fees and logistical costs, not to mention the missed sales from hesitations and cart abandonment.

In the piece, Couch highlights Newmine as a notable technology solution provider that is changing the way retailers approach Size/Fit, through “optimizing retail commerce and returns reduction through deep retail strategy, operations, and IT systems integration.”

Click Here to Read the Complete Feature

  • Author
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Jenny Gorlin
Marketing Manager at Newmine
Jenny is Newmine's Marketing Manager. Having recently completed her MSc. in Marketing at Trinity College, Dublin, Jenny brings a global perspective of consumer behavior and customer decision journeys. She's passionate about how omnichannel retail is being used today to create powerful customer experiences.
Latest posts by Jenny Gorlin (see all)
  • To Build Supply Chain Resilience Reduce Product Returns - January 25, 2021
  • Newmine Releases KeepScore - January 12, 2021
  • The Silver Lining in Holiday Returns - December 22, 2020
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